Last week I shared one of the top two the reasons that I’ve been able to fire top producing clients each year and still increase my revenue by 20% or more. Some years I doubled it, but in no year has my revenue seen less than a 20% increase.
The top two reasons: 1) I know my worth (pt. 1) and 2) I’m continually investing in myself (pt 2)!
When is the last time you invested in yourself?
My mother calls me a professional student. When I finish law school, I will have spent almost 25 years of life in school – primary, secondary, and post-secondary education. Education has been one of the largest doors of opportunity for me – from the knowledge obtained at each institution to the relationships built while there. I’ve started businesses and engaged in some pretty awesome projects with colleagues from each of my alma maters. Colleagues and former professors have become clients and champions for me in my industry. But in addition to formal education, I am a life learner.
I remember one summer I spent a few weeks in my hometown (Whiteville, NC) with my grandmother (thanks to the freedom that entrepreneurship allows). Right around the time that I was starting to get a little bored, the community college sent a pamphlet of free classes being offered. The next week I took two classes a day for three days. While I didn’t invest money for those classes, I invested my time and it turned out to be invaluable. Relationships were made in those days that produced business referrals, other opportunities for learning, and networking.
I am always looking for ways to master my craft and/or develop characteristics/habits proven to foster success.
This year was my first time investing in a one-on-one mastermind. I’d followed the business coach on social media probably over a year. I even sent one of my friends to an event she hosted in Brooklyn. However, as much as I loved her content and what she was accomplishing in her business, I would always find an excuse as to why I couldn’t afford her coaching products. Then one day, feeling stuck regarding the next step/direction/level for my company, I decided to take the plunge and go for it. This was the most I’d ever spent on anything outside of my formal education (those degrees were expensive lol)! But it was one of the BEST investments I’ve made to date.
In a little over a day and a half, we accomplished more than I could have ever imagined. I came back to Charlotte refreshed, rejuvenated, and with a plan that was already partially executed. Within two to three weeks I had completely executed the plan and was already seeing a return on my investment.
I learned from that experience “the greater the risk, the greater the reward” even applies to how you invest in yourself.
What are you willing to invest in YOU? Every day we in some way invest in someone else. When you buy that Michael Kors purse, you’re investing in someone else. Every day on your job, you’re investing in that company. But when is the last time you invested in YOU? We will make up excuse after excuse as to why we can’t afford to invest in ourselves and in the same breath spend a lot of money to wear someone else’s name. A few years back I decided I would never spend more on someone else’s brand than I would on my own. This has been one of the reasons my business continues to see growth even with the firing of top clients year after year.
Today I encourage you to find ways to invest in YOU!
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